Fantasy Football ADP Report: Rashee Rice and Chuba Hubbard Rise, while Keenan Allen and Marquise Brown Fall

The NFL season starts in just three days!! Most fantasy football leagues have drafted, but plenty of late drafts will occur right up until the final moment. If you’re in one of those drafts and want to make sure you’re up to date on the biggest ADP trends, never fear; you’re in the right place. 

This article will go over the players that have moved the most over the last week, as well as whether they are worth drafting at their new prices. As always, all ADP data is found using FantasySP’s ADP Tool, which automatically tracks each player’s trend over the last seven days. Let’s get started.

Fantasy Football ADP Risers

Chuba Hubbard, Carolina Panthers (-3.32)

Hubbard is the biggest riser of the last week, likely thanks to the news that Jonathon Brooks will start his rookie season on the PUP list. As long as Brooks is sidelined, Hubbard will serve as the Panthers’ lead back, and that is now guaranteed to last at least four weeks. Even once he returns from the PUP list, Brooks will likely take a few weeks to get up to speed, giving Hubbard more weeks in a lead role. 

And as long as he has that role, Hubbard should produce. He managed 11.4 half-PPR points per game in his 11 games as the Panthers’ starter in 2023, and Carolina’s offense is essentially guaranteed to improve under Dave Canales. Hubbard wasn’t just a volume merchant either, ranking fourth in NextGenStats’ success rate and 15th in PFF Rush Grade. Especially given the number of receptions Canales schemed up for Rachaad White in Tampa Bay, Hubbard could easily provide RB2 numbers while Brooks is sidelined.

With that said, I still don’t love Hubbard at his current price of 118th overall (which is 40 picks higher than he was once being drafted). While Chuba will probably overperform that draft slot to start the season, Brooks will eventually come back. The veteran could easily find himself completely sidelined for the most important part of the fantasy season. Hubbard is now being drafted in the 10th round of 12-team leagues. In that area, I’d rather swing for the fences on a high-upside player than draft someone who is likely to provide okay production for the first half of the season and tail off when it matters most. 

Rashee Rice, Kansas City Chiefs (-2.84)

Rice just doesn’t stop rising. He has risen well over a full round in the last two weeks, and he might not be done there: His current seasonal ADP of 64th overall is nothing compared to his ADP in Underdog Best Ball drafts, where he is consistently selected in the third or early fourth round. Is this a case of the Best Ball sharps being ahead of the redraft trends, or is Rice’s rise too far? 

A week ago, when Rice was already a top riser but still had an ADP seven picks higher than he does now, I said he was a good pick, if not slightly undervalued. Now, I think his value is fair.

In a redraft league, don’t draft him anywhere near as high as he is being drafted on Underdog. There’s a real chance he can’t live up to his rookie season, in which he relied heavily on schemed underneath targets, with the Chiefs having added to their WR room over the offseason. If he rises any more, he will go right next to fellow sophomore WR Zay Flowers, who was a more complete player in his rookie year and has less competition. But Rice could also take a step forward and be a huge value, so he’s worth taking a shot on as long as he doesn’t keep rising. 

Fantasy Football ADP Fallers

Marquise Brown, Kansas City Chiefs (+2.65)

Where one Chiefs receiver rises, another one falls. In a preseason that was actually relatively injury-free (from a fantasy standpoint, anyway), Brown stands out as a player who has already been ruled out for Week 1. Unsurprisingly, his ADP has fallen since that was confirmed this week by Andy Reid. Where he was once being drafted just outside the top 50 overall picks, Brown is now barely inside the top 100 overall players at 99 overall.

Like his teammate Rice, Brown is actually making his second straight appearance in one of these ADP reports. The last time that Hollywood fell, I argued for buying the dip … since then, he’s only fallen further. 

The reasoning for being in on Brown is simple: He has fallen nearly 50 spots in ADP thanks to an injury that seems likely to keep him out for just one or two weeks. In terms of timing, Brown is in the opposite situation to Hubbard. By the time the most important part of the fantasy season rolls around, most people will have forgotten that he missed a few weeks to start the season with a shoulder injury. Does anyone remember that another Chief, Travis Kelce, missed Week 1 of the 2023 season? Exactly.

Keenan Allen, Chicago Bears (+2.05)

Allen’s fall is likely in response to one of the weirdest pieces of preseason news that caught fire on fantasy Twitter this year: He has reportedly gained 20 pounds.

Allen, who was previously listed at 211 pounds, reportedly now weighs in at 230. Combine that with some questionable preseason outings, and we have our culprit for Allen’s fall. In total, the veteran is down exactly a round from the beginning of August, which is a large move for a player being drafted in the early rounds.  

It’s hard to say whether this fall is justified. On the one hand, Allen is 32 years old and suddenly facing more target competition than he has in years. Given that context, even this weird of a potential red flag should be taken seriously. On the other hand, do we really believe that a 10-year NFL veteran, fresh off ranking fifth in the league in receptions, really gained enough weight to impact his season-long outlook?

This “news” isn’t worth overreacting to. Yes, the aging Allen carries tons of risk in his new situation in Chicago. But that risk was already baked into his price. How often does a wide receiver fresh off ranking third in the league in PPG fall to the sixth or seventh round? At that price, Allen’s proven ceiling justifies the risk, with or without 20 extra pounds.